When I joined the marketing team at Atlassian, my first task was to create and run a successful Voice of the Customer and Plugin of the Month webinar series. Here we are, 17 months and over 32 webinars later, and I think we’ve done a pretty good job. Time flies when you are having fun!
These webinar series were created to empower prospective customers with adequate information on our products and their integrations, as well as enriching current customers with the knowledge to extend our products beyond the ‘out of the box’ uses. In a nut-shell, we want customers to know how other customers use our products, what hurdles they overcome with them, and what tools and plugins they used to do so. In the vein of being an open and transparent company, we thought these webinars would be the most efficient vehicle for achieving this goal.
The webinar series immediately gained traction and, in turn, popularity. We book webinars months in advance and are never short on great topics to cover. We track the viewership numbers, and are proud to say that, as of the time of this blog post, there have been over 17,349 views of the recordings! This averages out to about 542 views per webinar.
There has been some very meaty nuggets of information that has come out of the brave customers and partners who have participated in these webinars. Since it’s fresh in my head, the most recent webinar with Zend Framework stands out as being especially compelling. In it, we learn why a PHP shop would want to use our, Java-based, software. Here’s the recorded webinar:
To shed some light on the vast number of webinars and topics we have covered in the past year and a half, I wanted to share the glorious list, in its entirety:
Voice of the Customer
Plugin of the Month
All webinars are posted to Atlassian TV where you can sort videos by products and categories. For upcoming webinars, please visit our events page. If you would like to be in our webinar series, please contact us.