I believe that Simplify is the shortest blog post title we’ve done to date. I couldn’t think of anything better to announce that we’re going to simplify our product portfolio naming. In the coming months, we will be changing the names and logos of some of our add-on products with two goals in mind:

  • Make it simple for customers to understand our product list at-a-glance.
  • Make it easy for customers to distinguish stand-alone products from Atlassian add-ons.

What exactly is changing?

The following product names and logos are being updated:

New product names and logos

The products you know and love remain the same, only the names are changing. We are standardizing how add-ons like GreenHopper and Team Calendars are branded by including the parent brand in the logo. In addition to clearly identifying add-ons, it will also be easy to tell which add-ons are made by Atlassian when customers browse the Atlassian Marketplace.

Why the changes?

Back in 2004, Atlassian had only two brands: JIRA and Confluence. For a word-of-mouth business model like ours, we wanted our products to have a strong brand identity.

Fast forward to today and there are closer to twenty: a mix of products like JIRA and Confluence and add-ons like GreenHopper, Bonfire, and Team Calendars. It’s confusing. Stand-alone product brands have the same weight as their add-ons, and some add-ons have functional names (like Team Calendars) but others don’t (like Bonfire). Between inconsistent naming, and the sheer number of brands, it was time to make some changes.

That’s why we’re launching the new names. Parent products will have unique, strong brand names. Add-ons will be named in a way that explains what they do. For example, JIRA Agile adds the Agile tab to JIRA.

JIRA Agile

Simple, right?

When is this happening?

Over the next few months, customers will start to see the new brands reflected on our website, in their products, on our blogs, in their invoices and statements, etc. We will be emailing customers who own these products and add-ons to let them know about the changes. More details coming soon.