Archives for Mary Anthony

2012′s Twelve Most Read Developer Blogs

As the year ends, we decided to look in the rear view mirror and see which Developer blog posts were the most popular.   So, here, for your viewing pleasure on 12/12/2012, the top 12 blog posts of 2012 --ordered from earliest to latest in appearance. 13 Steps to Learn and Perfect Security Testing in Your Organization  —  "As a security tester, your ‘end-user’ is now an attacker trying to break your application. " Modern Principles in Web Development — This

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Converting Readers into Users (3 of 3)

Recently, the developer relations team redesigned the tutorial that introduces users to the Atlassian SDK.  Our goal was to make users  successful with the tutorial. We defined success as more users completing the tutorial. We used a Google Analytics URL funnel goal to measure our success. Traffic through the original and then the redesigned tutorials was measured for 45 days.  After the redesign, the funnel conversion rate increased from 9.73% to 23.03% and the percentage of users completing

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Creating a GA Goal Funnel for an Online Tutorial (Part 2 of 3)

Recently, I've redesigned of the Atlassian development tutorial that introduces developers to our software developer kit (SDK) . This is the second of a three-part series of blogs related to this project. Part 1, What is Your Tutorial's Funnel Conversion Rate introduced the assignment and the funnel conversion report I use to measure its success. In this part, I show you how to create and configure your own Google Analytics goal funnel so that you can measure a tutorial's funnel conversion rate on

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What is Your Tutorial’s Funnel Conversion Rate? (Part 1 of 3)

The latest assignment I've got calls for a redesign of the Atlassian tutorial that introduces developers to our software developer kit (SDK) .  This is the first of a three-part series of blogs related to this project.  In this part, I discuss the project goals, the research behind the redesign, and some metrics for measuring the current and future success of the tutorial. Part 2 documents a process you can use for creating a URL funnel.  Part 3 provides some tips and tricks learned during the

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