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How Atlassian Uses JIRA: Email Marketing
- By Morgan Friberg, Marketing Communications Manager
- JIRA
- On June 12, 2013
When I joined the marketing team at Atlassian, I was tasked with ramping up our email program. If your company sends emails to market your product/solution, and you use Atlassian's JIRA, read no further and download the free 'Outgoing Email Workflow' for JIRA now.
The problem
Atlassian sends a lot of email to its 25,000+ customers. In fact, in the last 12 months we've sent about six million emails ranging in content from our monthly newsletter, JIRA tips, Confluence tips, product announcements,