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“Wooster Bot, What’s for Lunch Today?”
- By Sara Yin, content marketing specialist
- On April 4, 2013
A few weeks ago, a couple videographers and I flew out to Boston to check out HubSpot, an inbound marketing software company, and one of HipChat’s earliest (read: pre-Atlassian-acquisition) customers. To put that into context, HubSpot began using HipChat when it looked more like this.
Walking into HubSpot for the first time, we felt at home. Oddly. Atlassian and Hubspot have little in common -- they make marketing analytics tools, we make development tools -- and we’re located on opposite

