I can hold my own with math and numbers, but I don't love them. I have to admit though, I'm starting to love data. Like many marketers, I spend a lot of time thinking about blogs. And blogging itself is becoming increasingly data-informed (if not fully data-driven, but that's another story). How awesome is it that we marketers can know exactly how many people clicked on that CTA button, or how long people spent reading our blog posts?? Pretty awesome, really. In my previous post, I showed

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JIRA is at the center of Aeria Games' work processes. All departments use it, even though the level of adoption is quite different. Read on to learn about how Aeria Games' marketing team built a marketing workflow to reduce process complexity when collaborating with other teams in other departments.

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As marketing becomes a more technical discipline, it's imperative to find tools that streamline processes, help teams communicate, and enhance work transparency. With these 5 integrations and add-ons for JIRA, Confluence, and HipChat (not to mention hundreds more in the Atlassian Marketplace), marketers can get tremendous ROI from their marketing technology stack.

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Chances are, your marketing team manages blog projects on spreadsheets. You probably track who is working on it, what state it's in, when it's going to be published, what it's about, how it fits into larger marketing campaigns... And that's just the stuff you're concerned with before it's published. It'll come as no surprise that Atlassian's marketing team uses JIRA Core, Confluence, and HipChat to keep our blogs running smoothly. So today I'm going to get all meta with a blog about how we use JIRA Core, including some example workflows, to track our blogs.

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