JIRA is at the center of Aeria Games' work processes. All departments use it, even though the level of adoption is quite different. Read on to learn about how Aeria Games' marketing team built a marketing workflow to reduce process complexity when collaborating with other teams in other departments.

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As marketing becomes a more technical discipline, it's imperative to find tools that streamline processes, help teams communicate, and enhance work transparency. With these 5 integrations and add-ons for JIRA, Confluence, and HipChat (not to mention hundreds more in the Atlassian Marketplace), marketers can get tremendous ROI from their marketing technology stack.

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Developing as a team can be messy. You’re trying to understand which pieces of code everyone is working on, trying to make sure changes don’t conflict, trying to find defects before your customers do, and trying to keep everyone connected with the project up to date on how things are progressing. As it turns out, each of those problems is addressed by either Git branching or continuous delivery.

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Chances are, your marketing team manages blog projects on spreadsheets. You probably track who is working on it, what state it's in, when it's going to be published, what it's about, how it fits into larger marketing campaigns... And that's just the stuff you're concerned with before it's published. It'll come as no surprise that Atlassian's marketing team uses JIRA Core, Confluence, and HipChat to keep our blogs running smoothly. So today I'm going to get all meta with a blog about how we use JIRA Core, including some example workflows, to track our blogs.

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