"The most valuable commodity I know of is information."
rebelutionary / 2.0
Everything but the hands-free kit...
Finally caught up on reading my email today and a few items in the latest Springwise newsletter caught my eye. It's becoming more and more possible to actually have a second life in SecondLife, the virtual world.
Scion is running a campaign inside SecondLife by releasing virtual Scion xB for free.
Just think about that. A real world automaker using an artificial world as a marketing tool. They're betting you'll drive around in a virtual xB for a while online, decide you like it, walk into a dealer and buy a real one. Incredible.
Add to that the fact that Telus (Canada's second largest telco) is now selling mobile phones inside SecondLife.
I'm only sad they didn't get together and offer a virtual hands-free kit to allow you to talk on your cell phone while driving your car around, safely knowing you won't be distracted and virtually maim another SecondLife resident.
(Disclaimer: I'm a huge fan of the concept of SecondLife and not just because they run heavily manage every part of their business with JIRA - read the case study)
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I'm the co-founder and CEO of Atlassian.
I live in Sydney and San Francisco. I'm an Aussie. I travel (a lot). I learn. I read. I talk. I create. I bike. I drink. I'm all in.
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Advising startups is something I've started doing in the last year. It's a fascinating way to use one's brain and experience to solve other people's problems.
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Besides the few I advise, I've invested in one, HomeThinking.
HomeThinking provides realtor reviews, ratings and metrics (qualitative and quantitive) for home sellers.
I also make a lot of small microfinance loans to entrepreneurs around the world through Kiva. Read more about my on going Kiva Challenge (update).
