"The most valuable commodity I know of is information."
rebelutionary / 2.0
TechCrunch's 100k subscribers
Nik pointed me to Feedburner's blog post A Peek Inside TechCrunch's 100k Subscriber Milestone.
Last week in Palo Alto, I was lucky enough to have dinner with Mike Arrington of TechCrunch and have to pass on my heartiest congratulations. 100k subscribers is an incredible milestone in one year of operation.
That said, I must disagree with the assertions Nic makes:
That is many more subscribers than some of Australia’s largest and most respectable newspapers (almost bigger than the Sydney Morning Herald.).
On raw numbers, certainly - but to me statements like these always seem to imply that a TechCrunch subscriber is as valuable as a Sydney Morning Herald subscriber, which is far from the case.
Most importantly, Sydney Morning Herald subscribers pay up to $1 per day for the newspaper. TechCrunch subscription is free. Beyond that, the SMH would surely be earning millions in advertising revenue every day. I'd guesstimate that even doing as well as it is, TechCrunch would be lucky to pull in $5k/day.
Then again, the SMH has been published for 175 years where TechCrunch is only 1 - so there is plenty of time to catch up yet.
Well done Mike & team - 100k subs in 12 months is no mean feat.
Comments
From the perspective of where to aim your PR as a startup, TC certainly has more influence than the SMH :)
And Nik should know, he's been a star in both.
P.S. "That said, I must disagree with the assertions Nic makes:" you typo'd his name (c is kind of near k).
The direct TC revenue is easy to follow: 6 sponsors x $10 = $60K /month.
Hey Zoli you forgot all the pay-offs we get from companies :)
Alexa stats are incredibly unreliable. I think the only reason people pay attention to them is because they're the only pretty graphs that are generally available.
Techcrunch claims 2 mil. page views and 1 mil. unique visitors per month -- http://www.techcrunch.com/advertise/
The only stats I could find on the SMH website date all the way back to 2001, and claim that even then they were doing 1.5 mil. unique visitors, and 30 mil. page views -- http://www.mediaman.com.au/websites/smh.html
AFAIK, the circulation of the Saturday dead-tree SMH is a little over 300,000.
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