
You'll never guess.
I quote from their site directly:
When the smoke cleared they had invented the Jira. These fist size toys have a small hole in the back for easy wall hanging. Not quite as durable as a Kinyago, but still small enough for easy travel. If the fertile soil of your imagination is feeling a bit barren these days a Jira might just be the cure you’re looking for.
These are small 6" toys that you can buy and hang on your wall. Now we're definitely going to have to buy some for the JIRA team office walls.
Apparently "jira" also means "seed" in Swahili. You learn something new everyday!
Buy one for yourself, go on - you know you want one ;)
It looks creepy!
I'm loving the site Mike - I blame Jeremy's links for all the procrastination I have been doing!
Hm, "seed" is certainly better than this:
http://www.zoliblog.com/blog/_archives/2006/3/29/1848549.html