In the spirit of Metcalfe's Law and the Joel Test, Jonathan has now become famous thanks to this piece on Web 2.0 in ComputerWorld:
Most importantly, many Web 2.0 sites extend open source values into non-programmatic objects: images, video, text. Many, but by no means all, Web 2.0 sites support an open management culture, such as the one defined by Jonathan Nolen's Open Company Test.
Noone quite knows how an obscure Australian publication found him or his test, but it would have been really nice if they'd at least linked it.
The original version of the article was at linunxworld.com and they do link to Jonathan's site from there. See http://www.linuxworld.com/news/2006/110606-web-20.html