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    <title>rebelutionary</title>
    <link>http://blogs.atlassian.com/rebelutionary/</link>
    <description>Mike Cannon-Brookes on J2EE, Java, software development, bug tracking, Atlassian, JIRA and whatever comes to mind.</description>
    <dc:language>en-us</dc:language>
    <dc:creator>Your Name Here</dc:creator>
    <dc:date>2008-05-04T05:37:45+10:00</dc:date>
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2008/05/javaone_atlassian_and_free_beer.html">
    <title>JavaOne, Atlassian and free beer</title>
    <link>http://feeds.feedburner.com/~r/rebelutionary/~3/282888419/javaone_atlassian_and_free_beer.html</link>
    <description> I'm back in SF for our User Group (last Thursday @ Stanford - thanks to everyone who came, fantastic UG!) and JavaOne next week. We have a huge schedule for JavaOne this year - with 6 new product launches...</description>
    <dc:subject />
    <dc:creator>Mike</dc:creator>
    <dc:date>2008-05-04T05:37:45+10:00</dc:date>
    <content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/mcannonbrookes/2461528443/" title="Atlassian Software Heroes by mcannon, on Flickr"><img src="http://farm4.static.flickr.com/3278/2461528443_fbd9a786d8_m.jpg" width="160" height="240" alt="Atlassian Software Heroes" align="right" vspace="5" hspace="5" /></a></p>

<p>I'm back in SF for our User Group (last Thursday @ Stanford - thanks to everyone who came, fantastic UG!) and JavaOne next week. </p>

<p>We have a huge schedule for JavaOne this year - with 6 new product launches in the last three weeks in time for the show - <a href="http://www.jira.com"><span class="caps">JIRA</span> Studio</a> (the big one), <a href="http://www.atlassian.com/software/bamboo">Bamboo 2.0</a> (distributed builds, Confluence integration), <a href="http://www.atlassian.com/software/fisheye">Fisheye 1.5</a> (real-time per user line count graphs - <a href="http://confluence.atlassian.com/display/FISHEYE/FishEye+1.5+Release+Notes">sample</a>), <a href="http://www.atlassian.com/software/crucible">Crucible 1.5</a> (project pages, review searches), <a href="http://blogs.atlassian.com/news/2008/04/put_bugs_in_your.html"><span class="caps">IDE</span> Plugin 1.0</a> (our tools inside <span class="caps">IDEA</span>!) and <a href="http://www.atlassian.com/software/confluence">Confluence 2.8</a> (new <span class="caps">UI, </span>dynamic page ordering). </p>

<p>Oh - and some pretty dang <a href="http://www.flickr.com/photos/mcannonbrookes/2461568541/">neat t-shirts</a> to give away at the conference.</p>

<p><a href="http://www.flickr.com/photos/mcannonbrookes/2461568541/"><img src="http://farm3.static.flickr.com/2102/2461568541_33eb77ae9b_m.jpg" align="left" hspace="5" vspace="5" /></a>
Come by our booth for a demo, or just to say G'day. We have a whole crew of Aussies (including both founders - in the same place at the same time!) here, along with staff from our SF office, here to answer your questions. </p>

<p>And speaking of that whole crew of Aussies, it wouldn't be JavaOne - or Australian - without copious pints of beer. So <strong>we're giving away free beer</strong> after CommunityOne. <strong>Monday night, May 5th @ the Thirsty Bear, 7.30 onwards</strong>. Call it the after party for the early birds.</p>

<p>(PS Extremely bad photo of me from the Stanford UG in our Atlassian 2008 shirt - our best t-shirt yet <span class="caps">IMHO.</span> Click to zoom in.)</p><div class="feedflare">
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        <dc:contributor>
          <foaf:person foaf:name="Cyndy Aleo-Carreira">
             <foaf:homepage rdf:resource="http://www.profy.com/blog/" />
             <foaf:email rdf:resource="fourlittlebees@gmail.com" />
          </foaf:person>
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      <trackback:ping rdf:resource="http://blogs.atlassian.com/mt/mt-tb.cgi/1917" />
      
      
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2008/03/usd_1_million_10000_customers_and_20_tim.html">
    <title>$USD 1 million, 10,000 customers and 20% time</title>
    <link>http://feeds.feedburner.com/~r/rebelutionary/~3/249481138/usd_1_million_10000_customers_and_20_tim.html</link>
    <description>As always, life became busy and I stopped blogging. Apologies! A few Atlassian, life and (Atlassian + life) updates: Atlassian is doing a grand experiment in engineering with our 20% time trial - watch that blog if you're a software...</description>
    <dc:subject />
    <dc:creator>Mike</dc:creator>
    <dc:date>2008-03-11T22:56:26+10:00</dc:date>
    <content:encoded><![CDATA[<p>As always, life became busy and I stopped blogging. Apologies!</p>

<p>A few Atlassian, life and (Atlassian + life) updates:</p>


<ul>
<li>Atlassian is doing a grand experiment in engineering with our <a href="http://blogs.atlassian.com/developer/2008/03/20_time_experiment.html">20% time trial</a> - watch that blog if you're a software team, it's really going to be fascinating. <em>We're being open.</em></li>
<li>We've passed <a href="http://blogs.atlassian.com/news/2008/02/were_past_10000.html">10,000 customers</a> and $3m in monthly sales, our products won <a href="http://blogs.atlassian.com/news/2008/03/atlassian_wins_4.html">4 Jolt Awards</a> in one year, Confluence is used to power the <a href="http://blogs.atlassian.com/news/2008/03/wikis_at_the_wh.html">White House</a> and we've opened an office in <a href="http://blogs.atlassian.com/news/2008/01/dont_panic_we_a_1.html">Poland</a> which we're thrilled about. Expect great things from their Pazu project. <em>Things are busy.</em></li>
<li>In the last month I've been to FooCamp in NZ (which was utterly fantastic - I love Kiwis, they always put on fabulous conferences and werewolf is a new, twisted passion of mine), San Francisco, Poland, Adelaide and I'm currently sitting in sunny (but dark) Brisbane. <em>I hate hotel rooms.</em></li>
<li>For any <a href="http://www.atlassian.com/software/jira"><span class="caps">JIRA</span></a> customers, <a href="http://www.atlassian.com/beyond">Beyond <span class="caps">JIRA</span></a> gives you a good overview of how all our tools tie together to provide simply the best development experience for technical teams. <em>We're a Tina Turner for engineers.</em></li>
<li>If you're a <a href="http://maven.apache.org">Maven 2</a> user, Sherali's series on how <a href="http://blogs.atlassian.com/developer/2008/03/maven_in_our_development_process_part_4_remaining_issues.html">we use Maven 2</a> is pure gold. <em>Become a Maven maven.</em></li>
</ul>



<p>Beyond that, I'm going to bed and will (as always) endeavour to blog more. Do check out the <a href="http://blogs.atlassian.com/developer/2008/03/20_time_experiment.html">20% time blog</a> as we're putting a lot of effort into it.</p><div class="feedflare">
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          <foaf:person foaf:name="Colin Toal">
             <foaf:homepage rdf:resource="" />
             <foaf:email rdf:resource="colin_toal@hotmail.com" />
          </foaf:person>
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      <trackback:ping rdf:resource="http://blogs.atlassian.com/mt/mt-tb.cgi/1876" />
      
      
    <feedburner:origLink>http://blogs.atlassian.com/rebelutionary/archives/2008/03/usd_1_million_10000_customers_and_20_tim.html</feedburner:origLink></item>
  
    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2008/01/how_to_write_a_bad_resume.html">
    <title>How to write a bad resume</title>
    <link>http://feeds.feedburner.com/~r/rebelutionary/~3/212864518/how_to_write_a_bad_resume.html</link>
    <description>Having read a lot of resumes over the years, Jeffrey nails it in his post How to write a bad resume. Most mortals can fit their background on one page. After about ten years of experience, you might merit a...</description>
    <dc:subject />
    <dc:creator>Mike</dc:creator>
    <dc:date>2008-01-08T09:13:30+10:00</dc:date>
    <content:encoded><![CDATA[<p>Having read a lot of resumes over the years, Jeffrey nails it in his post <a href="http://radiowalker.wordpress.com/2008/01/04/how-to-write-a-bad-resume/">How to write a bad resume</a>. </p>

<blockquote><p>Most mortals can fit their background on one page. After about ten years of experience, you might merit a second page. Maybe. But think hard first. It might take 15 years before we need to hear it all.</p></blockquote>

<p>I really don't understand the 3+ page resume fascination. </p>

<p>Charles <a href="http://fishbowl.pastiche.org/2008/01/07/on_resume_error">replied</a> with typical style from a developer's perspective:</p>

<blockquote><p>I think what many people forget is that a résumé is an exercise in marketing. You’re trying to sell yourself to a prospective employer, but so often I get little more from a résumé than a dry list of technologies, and some useless self-assessments of the applicant’s ability.</p></blockquote>

<p>I'll just point you to my post on <a href="http://blogs.atlassian.com/rebelutionary/archives/000480.html">Applying for a Java Job</a> (and from the flip side if you're interested <a href="http://blogs.atlassian.com/rebelutionary/archives/2007/03/life_is_a_hire_way_5_tips_for_startup_hi.html">Startup Hiring</a>) - tell me what you did in a resume!</p>

<blockquote><p>"XYZ Corporation - Developer - Jun 2001-July2004" Thanks - very useful. What did you do? Did you make coffee for the architect and senior developers? Did you develop the documentation and help files? Did you design a brilliant three tiered, event driven system that blew the previous sytem's performance away by 100 fold? Tell me!</p></blockquote>

<p>Now if all that hasn't scared you off, Atlassian is always looking <a href="http://www.atlassian.com/about/jobs.jsp">for people</a> (20+ open positions in Sydney and San Francisco) and specifically at the moment we're looking for a <a href="http://www.linkedin.com/jobs?viewJob=&amp;jobId=450409">VP of Marketing</a>.</p><div class="feedflare">
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          <foaf:person foaf:name="tmjee">
             <foaf:homepage rdf:resource="http://www.jroller.com/tmjee" />
             <foaf:email rdf:resource="tmjee1@gmail.com" />
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        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Sri">
             <foaf:homepage rdf:resource="http://panyam.wordpress.com" />
             <foaf:email rdf:resource="sri.panyam@gmail.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="tmjee">
             <foaf:homepage rdf:resource="http://www.jroller.com/page/tmjee" />
             <foaf:email rdf:resource="tm_jee@yahoo.co.uk" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Geoffrey Wiseman">
             <foaf:homepage rdf:resource="" />
             <foaf:email rdf:resource="geoffrey.wiseman@gmail.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Jane">
             <foaf:homepage rdf:resource="" />
             <foaf:email rdf:resource="janeyit@gmail.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="jane">
             <foaf:homepage rdf:resource="" />
             <foaf:email rdf:resource="janeyit@gmail.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Charles Miller">
             <foaf:homepage rdf:resource="http://fishbowl.pastiche.org/" />
             <foaf:email rdf:resource="cmiller@pastiche.org" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="SEO">
             <foaf:homepage rdf:resource="http://www.searchenginerankings.com.au" />
             <foaf:email rdf:resource="anup@searchenginerankings.com.au" />
          </foaf:person>
        </dc:contributor>
      
    

    
      <trackback:ping rdf:resource="http://blogs.atlassian.com/mt/mt-tb.cgi/1799" />
      
      
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2007/11/atlassian_developers_are_talking_nerdy.html">
    <title>Atlassian Developers are Talking Nerdy</title>
    <link>http://feeds.feedburner.com/~r/rebelutionary/~3/184275970/atlassian_developers_are_talking_nerdy.html</link>
    <description>I'm not usually one for blogging humour - but this video that one of our developers shot is hilarious :) Like it? Digg it :)...</description>
    <dc:subject />
    <dc:creator>Mike</dc:creator>
    <dc:date>2007-11-14T05:35:49+10:00</dc:date>
    <content:encoded><![CDATA[<p>I'm not usually one for blogging humour - but this video that one of our developers shot is hilarious :) </p>

<p align="center"><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/cOE8ukQoz6E&amp;rel=1&amp;border=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/cOE8ukQoz6E&amp;rel=1&amp;border=0" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>

<p>Like it? <a href="http://digg.com/programming/Talking_Nerdy">Digg it</a> :)</p><div class="feedflare">
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        <dc:contributor>
          <foaf:person foaf:name="Sri">
             <foaf:homepage rdf:resource="http://panyam.wordpress.com" />
             <foaf:email rdf:resource="sri.panyam@gmail.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Brendan">
             <foaf:homepage rdf:resource="http://www.bbc.co.uk/" />
             <foaf:email rdf:resource="brendan@clueful.com.au" />
          </foaf:person>
        </dc:contributor>
      
    

    
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2007/11/parenthood_product_management_and_pain.html">
    <title>Parenthood, Product Management and Pain</title>
    <link>http://feeds.feedburner.com/~r/rebelutionary/~3/177990246/parenthood_product_management_and_pain.html</link>
    <description>In spite of the six thousand manuals on child raising in the bookstores, child raising is still a dark continent and no one really knows anything. You just need a lot of love and luck - and, of course, courage....</description>
    <dc:subject />
    <dc:creator>Mike</dc:creator>
    <dc:date>2007-11-01T11:56:49+10:00</dc:date>
    <content:encoded><![CDATA[<blockquote><p><em>In spite of the six thousand manuals on child raising in the bookstores, child raising is still a dark continent and no one really knows anything.  You just need a lot of love and luck - and, of course, courage.</em> - Bill Cosby, Fatherhood, 1986</p></blockquote>

<p>Being a parent is at once hard and rewarding. It's a part joy, part frustration and always a learning exercise.</p>

<p>I am one of the two parents of Atlassian, the father of the crazy idea that became <span class="caps">JIRA </span>and <em>a guy who bleeds Atlassian blue every damn day</em>. </p>

<p>Today is a tough day to be me.</p>

<p>Yesterday we closed the top voted <span class="caps">JIRA </span>issue for Field Level Permissions (FLP) as "Won't Fix", with a <a href="http://jira.atlassian.com/browse/JRA-1330">long explanation</a> as to why that is so. We communicated that it will not be included in <span class="caps">JIRA </span>for the next 18 months. As we expected, there's been varying reactions from across our community - mostly in the form of flames from users who really wanted this feature.</p>

<p>I can assure you this was a very difficult parenting decision for us to make. It was not taken lightly.</p>

<p>I know how many people want <span class="caps">FLP.</span> I know what they want it for. I know how hard and complicated it is to build nicely because I've tried (find me another system with the queryability, flexibility of <span class="caps">JIRA </span><em>and</em> an equivalent <span class="caps">FLP </span>system to what's above and I'll send you a signed t-shirt).</p>

<p>I do believe that despite the votes, we have made the right decision <em>for our 8,500+ customers</em>.</p>

<h3>A Digression</h3>

<p>We recently did a big internal exercise at Atlassian to articulate what our values were. I say articulate on purpose because values aren't something you go into a room and decide on. They're in the founders, they're in the early employees, they transmogrify themselves throughout the organisational <span class="caps">DNA.</span> You don't decide on values, you articulate them.  </p>

<p>So what did we articulate as our 5 core values at Atlassian?</p>

<p>Well, I love 'em. They're heartfelt, they're irreverent, they're cheeky, they're bold, they are us.</p>

<h3>Atlassian Values</h3>


<ul>
<li>Open company. No bullshit.</li>
<li>Build with heart and balance.</li>
<li>Don't fuck the customer.</li>
<li>Play, as a team.</li>
<li>Be the change you seek.</li>
</ul>



<p>I could explain any one of these values in a long blog post. We're open. We try to be upfront and straight forward. We try to make hard decisions being passionate and evenhanded to all parties. We put customers first, we stick together, we have fun and we're trying to change the world in our own way.</p>

<p>We ran a number of different exercises to try to draw out these values, for example - the <a href="http://www.jimcollins.com/lab/buildingVision/p3.html">Mars Group</a> is roughly "Imagine you're recreating the company on Mars. You can only send 5 employees. Choose which 5 you would send. Why did you choose them? What values do <em>they</em> share or exhibit?". </p>

<p>We ran the exercises separately with our senior management team and with a group of employees from across the company. Both had to come up with 5 values they felt embodied the company. </p>

<p>The most fascinating (and gratifying as a founder) thing about it was the huge overlap between the two lists the teams came up with (which were merged to become the above). The correlation was scary, they were almost exactly the same list. </p>

<p>Fear not - the <span class="caps">DNA </span>runs strong in this building. </p>

<h3>Taking Tough Decisions</h3>

<p>Values are only worthless if they're just stuck on a wall. They should be embodied in every employee, in every new hire, in your products and in all the company's dealings. </p>

<p>So how does the decision to close <span class="caps">FLP </span>stack up against our values? </p>


<ul>
<li>We're being open. We just can't do it at the moment and we don't think it's the best way to deploy our limited engineering resources for the next year. We're copping the negative reactions on the chin - we offer you no BS and hope for none in return.</li>
<li>This decision was not easy to come to, but it needed to be made - one way or the other. We considered all the possible outcomes and stakeholders.  </li>
<li>Isn't this decision screwing the customer because we're not delivering a feature they want? I don't believe so. As a product company, we need to take decisions about where to deploy our engineers, what to build for the benefit of the thousands of <span class="caps">JIRA </span>customers. By not pursuing <span class="caps">FLP,</span> I truly believe we will deliver <em>more</em> value over the next year to those customers in aggregate.</li>
<li>We aren't having fun nor playing today. Being roasted by customers is never fun - trust me. My inbox is an ugly sight. I understand the frustrations being vented on the issue. That said, we are a team on this. Despite all the discussions, arguments and heated debate over the issue - I stand with Brett, Anton and all the others in the decision made.</li>
<li>I'm not sure Gandhi ever knew what an issue tracker was but I can only guess as to whether he would have wanted <span class="caps">FLP. </span></li>
</ul>



<p>Where does all this leave the users who feel aggrieved? I hope they know that we are learning a lot from this issue. We're learning how to serve customers better, how to be the open company we want to be (trust me - being open is <em>hard</em>) and how to better communicate our decision making and direction.</p>

<p>Judge us on this - certainly - but judge us on all that <span class="caps">JIRA </span>is, not just <a href="http://jira.atlassian.com/browse/JRA-1330"><span class="caps">JRA</span>-1330</a>. </p>

<h3>Call The Fire Department</h3>

<p>Amongst all the flames and anger, there is some balance - and I really would like to extend a thank you to those users, like <a href="http://jira.atlassian.com/browse/JRA-1330?focusedCommentId=93636%23action_93636">Mike Brevoort</a>:</p>

<blockquote><p>Though I'm very disappointed and Atlassian shouldn't have let this drag on for this may years,* I applaud them for at least making a decision, a decision that in their opinion is in the best interest of the product*. How many times have you been strong armed to produce a feature that our constituants have choosen to not listen to the downstream consequences? Then six months later the same people are complaining about all of the things you warned them about. Just like parents, we need to make the best decisions for our children. Hopefully they made the best decision.</p>

<p>It's time to move on, re-raise your more specific issues and if Jira doesn't fit your need without this feature, go find another tool. Again, I applaud Atlassian for not falling into the be everything to everybody trap.</p></blockquote>

<p>I couldn't have put it better if I'd written it myself. We should have made this decision earlier - I completely cop that.</p>

<p><span class="caps">JIRA </span>is a 5 year old this year - a toddler. Many of our dreams for this little chap haven't been fulfilled yet. I'm really excited about the new features we have coming down the pipeline in the next year. I hope you'll be excited by them too.</p>

<p>And please remember that all this only happens <em>because</em> Atlassian is such an open company. Try to vote for features with Oracle or Microsoft or Sun any other large software company. </p>

<p>If we didn't let users vote on their issues, read each others comments, interact and scream at us - we wouldn't have this problem. Would that be a better place to be? Hell no. I still believe the gain to us and to customers from being open is far greater than the pain from publicly letting your customers down.</p>

<p>We're trying to be the best parents we can be. Time will tell. </p>

<blockquote><p><em>Children begin by loving their parents; as they grow older they judge them; sometimes they forgive them.</em> - Oscar Wilde</p></blockquote>

<p>I hope this explains our thinking. As always, I welcome your feedback - the love and the flames.</p><div class="feedflare">
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          <foaf:person foaf:name="Matt Doar">
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             <foaf:email rdf:resource="elmadir@gmail.com" />
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          <foaf:person foaf:name="Maxim Kramarenko">
             <foaf:homepage rdf:resource="http://www.trackstudio.com" />
             <foaf:email rdf:resource="maximkr@trackstudio.com" />
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          <foaf:person foaf:name="Jon Stevens">
             <foaf:homepage rdf:resource="http://scarab.tigris.org/" />
             <foaf:email rdf:resource="jon@latchkey.com" />
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          <foaf:person foaf:name="Corey Trager">
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2007/10/on_acting_decisively_confluence_sharepoi.html">
    <title>On Acting Decisively: Confluence + SharePoint Integration</title>
    <link>http://feeds.feedburner.com/~r/rebelutionary/~3/171196280/on_acting_decisively_confluence_sharepoi.html</link>
    <description><![CDATA[ &ldquo;All courses of action are risky, so prudence is not in avoiding danger (it's impossible), but calculating risk and acting decisively. Make mistakes of ambition not mistakes of sloth. Develop the strength to do bold things, not the strength...]]></description>
    <dc:subject />
    <dc:creator>Mike</dc:creator>
    <dc:date>2007-10-17T13:17:50+10:00</dc:date>
    <content:encoded><![CDATA[<p><a href="http://blogs.atlassian.com/rebelutionary/images/360px-Macchiavelli01.jpg"><img alt="360px-Macchiavelli01.jpg" src="http://blogs.atlassian.com/rebelutionary/images/360px-Macchiavelli01-thumb.jpg" width="180" height="300" align="right" /></a></p>

<p>&ldquo;<em>All courses of action are risky, so prudence is not in avoiding danger (it's impossible), but calculating risk and acting decisively. Make mistakes of ambition not mistakes of sloth. Develop the strength to do bold things, not the strength to suffer.</em>&rdquo; - Niccolò Machiavelli, The Prince</p>

<p>Today we're making a big announcement and we think we're in good company. </p>

<p>Apple did it ten years ago...</p>

<blockquote><p><em>"We have to let go of the notion that for Apple to win, Microsoft must lose. We have to embrace a notion that for Apple to win Apple has to do a really good job."</em> - Steve Jobs (see <a href="http://www.youtube.com/watch?v=WxOp5mBY9IY">the video</a>)</p></blockquote>

<p>Novell did it last year...</p>

<blockquote><p><em>"CIOs want to focus on their business, and they want their suppliers to focus on improving operating system interoperability."</em> - <a href="http://www.novell.com/linux/microsoft/community_open_letter.html">Novell's Open Letter To The Community</a></p></blockquote>

<p>Sun did it a few months ago...</p>

<blockquote><p><em>"Does it signal a strategic shift inside of Sun? No - we can walk and chew gum at the same time. Running, virtualizing and supporting Windows opens doors."</em> - <a href="http://blogs.sun.com/jonathan/entry/are_you_serious_on_partnering">Jonathan Schwartz</a></p></blockquote>

<p>We're partnering with Microsoft and releasing the <a href="http://www.atlassian.com/sharepoint">SharePoint Connector</a> for <a href="http://www.atlassian.com/software/confluence">Confluence</a>.</p>

<p>(I've also recently had a haircut - losing a few inches off the shaggy locks and thus making me look a little less like <a href="http://blogs.sun.com/jonathan/">Jonathan Schwartz</a> - which is good - because today I must sound a lot more <a href="http://blogs.sun.com/jonathan/entry/are_you_serious_on_partnering">like him</a>. As Jonathan said - "Remain calm"! )</p>

<h2>What is it?</h2>

<p>Microsoft is today announcing two strategic partners at the Web 2.0 conference today to add improved social computing capabilities to SharePoint. </p>

<p>We're thrilled to be one of those partners, the other is <a href="http://www.newsgator.com">NewsGator</a> with their neat new <a href="http://www.newsgator.com/Business/SocialSites/Default.aspx">SocialSites</a>. </p>

<p>The beta of the SharePoint Connector for Confluence is <a href="http://www.atlassian.com/sharepoint/download.jsp">downloadable now</a>. (One thing we're doing differently to Microsoft - come on, I'm allowed one small jab - this is not a vaporware announcement.)</p>

<p>Here's a screenie of it in operation - here showing a Confluence page (with dynamic charts and more funky things) embedded within SharePoint. Note the "Edit in Confluence" link - only if you have Edit permission of course - and "Confluence" tab in the top left.</p>

<p align="center"><a href="http://blogs.atlassian.com/rebelutionary/screenshots/homePage-1.html" onclick="window.open('http://blogs.atlassian.com/rebelutionary/screenshots/homePage-1.html','popup','width=600,height=729,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://blogs.atlassian.com/rebelutionary/screenshots/homePage-1-thumb.png" width="450" height="546" alt="" /></a>
</p>

<p>And another showing a Word document, stored in a SharePoint document list, that's securely embedded in a Confluence wiki page via a macro, opened with a single click <em>inside</em> Microsoft Office and saved <em>back</em> to SharePoint. Neat!</p>

<p align="center"><a href="http://blogs.atlassian.com/rebelutionary/screenshots/editInWord.html" onclick="window.open('http://blogs.atlassian.com/rebelutionary/screenshots/editInWord.html','popup','width=650,height=510,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://blogs.atlassian.com/rebelutionary/screenshots/editInWord-thumb.png" width="450" height="353" alt="" /></a></p>

<p>The Connector allows you to leverage the best capabilities of each application from within the other:</p>


<ul>
<li>embed rich Confluence wiki pages within SharePoint with a single click to edit</li>
<li>display lists of documents from SharePoint within Confluence with a single click to edit <em>in Microsoft Office</em></li>
<li>search across both applications, navigate between them seamlessly with single sign-on from <a href="http://www.atlassian.com/software/crowd">Crowd</a></li>
</ul>



<p>(read more in our new, funky, Panic-inspired <a href="http://www.atlassian.com/sharepoint/features.jsp">feature tour</a>)</p>

<h2>Why do it?</h2>

<p>One word: <strong>customers</strong>. </p>

<p>We've had a lot of customers ask us how to get Confluence and SharePoint to work together - today we're providing the answer. For example, Accenture is a huge customer of ours and a partner. They deploy both SharePoint and Confluence to their customers - they can continue to do that, but now they can integrate them, search across them and embed content between them.</p>

<p>With over over 4,100 enterprise <a href="http://www.atlassian.com/software/confluence/customers.jsp">customers</a>, Confluence is no market minnow - but by comparison SharePoint has over <em>80 million</em> deployed seats. That's a lot of opportunity.</p>

<p>I'd like to echo again what Steve said:</p>

<blockquote><p><em>"We have to let go of the notion that for Apple to win, Microsoft must lose. We have to embrace a notion that for Apple to win Apple has to do a really good job."</em> - Steve Jobs (see <a href="http://www.youtube.com/watch?v=WxOp5mBY9IY">the video</a>)</p></blockquote>

<p>Confluence often competes directly against SharePoint, but they can also be extremely complementary. As I said in <a href="http://blogs.atlassian.com/rebelutionary/archives/2007/10/webdirections_presentation_organisationa_1.html">my presentation</a>, the wiki market at the moment is such that the competition is not so much from other wikis but from email, shared drives, intranets and the like. It's about upsizing the pizza rather than taking two slices.</p>

<p>We think for customers that use both SharePoint and Confluence (and there are a <strong>lot</strong> of those), this Connector will be fantastic.</p>

<h2>Other Thoughts</h2>

<p>Partnering with Microsoft makes most entrepreneurs quake in fear. To be honest we've actually found the process to be quite pleasant. We're avidly a Java shop through and through, but that never came up as an issue. Everyone we dealt with at Microsoft was more than helpful whether it be on a marketing and a technical level - and for that I must thank them.</p>

<p>Web services were the real winner here as the entire integration is made possible by the <span class="caps">SOAP </span>stacks in .Net and Java, and the ultimate pluggability of Confluence and SharePoint.</p>

<h2>Further Reading</h2>

<p>If you want to find out more, you can read our <a href="http://home.businesswire.com/portal/site/home/index.jsp?epi-content=NEWS_VIEW_POPUP_TYPE&amp;newsId=20071017005484&amp;ndmHsc=v2%2AA1192618800000%2AB1192662038000%2ADgroupByDate%2AJ1%2AN1000837&amp;newsLang=en&amp;beanID=202776713&amp;viewID=news_view_popup">press release</a>, Microsoft's <a href="http://www.microsoft.com/presspass/press/2007/oct07/10-17SharePointPartnersPR.mspx">press release</a>, the <a href="http://www.atlassian.com/sharepoint">Connector website</a>, or just <a href="http://www.atlassian.com/sharepoint/download.jsp">download it today</a>.</p>

<p>If you're at the Web 2.0 conference, <a href="http://www.jnolen.com">Jonathan</a> and I will be demonstrating the Connector at the Microsoft booth quite a few times over the next few days. </p>

<p>Come say "G'day" and let me know your thoughts - good, bad or indifferent.</p>

<h2>Updates</h2>


<ul>
<li>Dennis Howlett scribed <a href="http://blogs.zdnet.com/Howlett/">Microsoft does the Atlassian pogo dance</a> - "Unlike the marketing partnerships we usually see, this one has genuine utility."</li>
<li>Jeffrey nailed the headline in <a href="http://radiowalker.wordpress.com/2007/10/17/david-kisses-goliath-confluence-connects-to-microsoft-sharepoint/">David Kisses Goliath</a> and covers more background into how the deal came about</li>
<li>Dan Farber wrote <a href="http://blogs.zdnet.com/BTL/?p=6627">Atlassian, NewsGator hook into SharePoint</a> - "By integrating with Atlassian and NewsGator Microsoft is building out SharePoint as a richer Enterprise 2.0 collaboration platform."</li>
<li>Richard <a href="http://www.readwriteweb.com/archives/microsoft_partners_with_atlassian.php#more">wrote up the deal</a> on <a href="http://www.readwriteweb.com">ReadWriteWeb</a></li>
<li>Robert Scoble <a href="http://scobleizer.com/2007/10/17/microsoft-goes-web-20-with-sharepoint/">blogged it</a> - " Why do that? After all, Sharepoint has its own wiki service? Cause Atlassian's is better and Microsoft's customers were asking it to support Atlassian's." and posted a video of Jeffrey and I on <a href="http://www.podtech.net/scobleshow/technology/1656/microsoft-partners-with-atlassian-over-sharepoint-wiki">PodTech</a></li>
</ul>

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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2007/10/webdirections_presentation_organisationa_1.html">
    <title>WebDirections Presentation: Organisational Wiki Adoption</title>
    <link>http://feeds.feedburner.com/~r/rebelutionary/~3/164609352/webdirections_presentation_organisationa_1.html</link>
    <description>I was a happy attendee at WebDirections South 2007 and WebJam last week. Congratulations to John, Maxine, Lachlan and all involved - truly fabulous conference. The vibe was fantastic and the sessions I attended were all really high quality. Mark...</description>
    <dc:subject />
    <dc:creator>Mike</dc:creator>
    <dc:date>2007-10-03T16:50:21+10:00</dc:date>
    <content:encoded><![CDATA[<p>I was a happy attendee at <a href="http://www.webdirections.org">WebDirections South 2007</a> and <a href="http://www.webjam.com.au">WebJam</a> last week. Congratulations to John, Maxine, Lachlan and all involved - truly fabulous conference. The vibe was fantastic and the sessions I attended were all really high quality. </p>

<p>Mark Pesce's keynote to close the conference was - well - one of the most entertaining and informative presentations I've ever seen at a conference - and I go to a lot of conferences.</p>

<p align="center"><img src="http://farm2.static.flickr.com/1149/1474316764_29b803074b.jpg?v=0" /></p>

<p>He talked about mob mentality, unbreakable networks, mobile telephony, free wifi and all manner of other topics - weaved together with YouTube and Robot Chicken clips. Fantastic. If you want to read the transcript, he put it <a href="http://blog.futurestreetconsulting.com/?p=39">on his blog</a> but you'll want to see the podcast to get the full experience.</p>

<p>For those interested or those who couldn't attend, here are the slides from my presentation of Organisational Wiki Adoption (or <a href="http://www.slideshare.net/mcannonbrookes/organisational-wiki-adoption">view online</a>):</p>

<div align="center"><object type="application/x-shockwave-flash" data="http://s3.amazonaws.com/slideshare/ssplayer.swf?id=124277&amp;doc=organisational-wiki-adoption2549" width="425" height="348"><param name="movie" value="http://s3.amazonaws.com/slideshare/ssplayer.swf?id=124277&amp;doc=organisational-wiki-adoption2549" /></object></div>

<p>The presentation seemed to be generally well received, with quite a few great questions afterwards and already one <a href="http://davidrothman.net/2007/10/03/organizational-wiki-adoption/">blog fan</a>. </p>

<p>Isn't slideshare wonderful? It certainly seems to be gaining some dominance (from my totally unscientific view point) of the embedded PowerPoint/presentation-in-blog market. It's the only one I see used on any real regular basis.</p>

<p><span class="caps">FYI</span> I set myself the challenge of doing an entire 1 hour presentation with no bullet points - and succeeded! I was even running quite a bit over time so had to run through the last few slides very fast.</p>

<p>Off to SF next week for two weeks if anyone is around for a drink or 5!</p><div class="feedflare">
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    <title>Flickr supports Talk Like A Pirate Day</title>
    <link>http://feeds.feedburner.com/~r/rebelutionary/~3/158438955/flickr_supports_talk_like_a_pirate_day_1.html</link>
    <description>Everyone will tell you that I love pirates, and being Talk Like A Pirate Day I loved seeing Flickr getting into the spirit of things with a new logo today: (Note: I also love it when Flickr greets me with...</description>
    <dc:subject />
    <dc:creator>Mike</dc:creator>
    <dc:date>2007-09-19T18:41:34+10:00</dc:date>
    <content:encoded><![CDATA[<p>Everyone will tell you that I love <a href="http://blogs.atlassian.com/rebelutionary/archives/2007/08/cutlassian_2007_id_rather_be_a_pirate_th.html">pirates</a>, and being <a href="http://www.talklikeapirate.com/">Talk Like A Pirate Day</a> I loved seeing <a href="http://www.flickr.com">Flickr</a> getting into the spirit of things with a new logo today:</p>

<div align="center"><img alt="Picture%202.png" src="http://blogs.atlassian.com/rebelutionary/screenshots/Picture%202.png" width="500" height="146" /></div>

<p>(Note: I also love it when Flickr greets me with G'day and informs me that <em>now</em> I know how to greet people in <em>Australian</em> - ha!)</p>

<p>I almost didn't notice however the new language they'd added called "Arrr!" which complete pirate themes Flickr - now <em>that</em> is cool. </p>

<div align="center"><a href="http://blogs.atlassian.com/rebelutionary/screenshots/Picture%203.html" onclick="window.open('http://blogs.atlassian.com/rebelutionary/screenshots/Picture%203.html','popup','width=1014,height=967,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://blogs.atlassian.com/rebelutionary/screenshots/Picture%203-thumb.png" width="500" height="476" alt="" /></a></div>

<p>Easy be your treasure to find mateys at Flickr - this is truly legendary work!</p><div class="feedflare">
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2007/08/cutlassian_2007_id_rather_be_a_pirate_th.html">
    <title>Cutlassian 2007 - I'd Rather Be A Pirate Than The Navy!</title>
    <link>http://feeds.feedburner.com/~r/rebelutionary/~3/149981107/cutlassian_2007_id_rather_be_a_pirate_th.html</link>
    <description>If you were were confused by the teaser - my apologies. I started a huge post and only got as far as the movie so turned it into a teaser. If you haven't heard by now (and why would you?),...</description>
    <dc:subject />
    <dc:creator>Mike</dc:creator>
    <dc:date>2007-08-30T16:25:39+10:00</dc:date>
    <content:encoded><![CDATA[<p>If you were were confused by the <a href="http://blogs.atlassian.com/rebelutionary/archives/2007/08/teaser.html">teaser</a> - my apologies. I started a huge post and only got as far as the movie so turned it into a teaser.</p>

<p>If you haven't heard by now (and why would you?), <a href="http://blogs.atlassian.com/news/2007/08/cutlassian_2007.html">Cutlassian</a> was Atlassian's latest over-the-top employee event following on from last year's Mission:Atlassian.</p>

<p>The day was a huge success but I won't prattle on about it here because there are better locations to find information. </p>

<p>If you're a video person, Rob our video guru has put together a 8-minute video of the whole day, including the rocking introduction - which you can see below. </p>

<div align="center"><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/p4kpROUdNN8"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/p4kpROUdNN8" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></div>

<p>If you're a text and photos person, I suggest you read <a href="http://blogs.atlassian.com/news/2007/08/cutlassian_2007.html">my post on the Atlassian blog</a> which goes into a lot of detail about exactly what happened, allows you to download the clut sheets and highlights some of the funnier moments.</p>

<p>If you're a t-shirt person, here's the nifty Piratlas t-shirt that you missed out on by not being there :)</p>

<p align="center"><a href="http://www.flickr.com/photos/mcannonbrookes/1263388844/in/set-72157601623013038/"><img src="http://blogs.atlassian.com/news/images/cutlassian-t-shirt-thumb.png" width="454" height="377" alt="" /></a></p>  <div class="feedflare">
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    <dc:date>2007-08-24T18:46:55+10:00</dc:date>
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    <title>Morgo Thoughts &amp; Presentation</title>
    <link>http://feeds.feedburner.com/~r/rebelutionary/~3/139447538/morgo_thoughts_presentation.html</link>
    <description>I spent the last half of last week at the Morgo conference on the beautiful northern tip of New Zealand. I have to say that I was thoroughly impressed by the conference in general. Australian tech companies could learn a...</description>
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    <dc:creator>Mike</dc:creator>
    <dc:date>2007-08-01T15:23:03+10:00</dc:date>
    <content:encoded><![CDATA[<p>I spent the last half of last week at the <a href="http://www.morgo.co.nz">Morgo</a> conference on the beautiful northern tip of New Zealand. I have to say that I was thoroughly impressed by the conference in general. Australian tech companies could learn a lot from the way those Kiwis are supporting each other.</p>

<p>I met an absolutely passionate bunch of folks with good ideas on building companies from the "wrong end" of the planet. Down to earth, pragmatic, practical entrepreneurs seemed to be the main. I loved it!</p>

<h2>Presentation</h2>

<p>Despite being sick as a dog <em>and</em> Australian, my presentation got a good reception. I've posted <a href="http://blogs.atlassian.com/rebelutionary/downloads/Scaling%20Atlassian%20-%20Morgo%202007%20-%20small.pdf">a copy here</a> (PDF - 1MB) as I thought other's might be interested. I hope it mostly makes sense without the talking! </p>

<div align="center"><a href="http://blogs.atlassian.com/rebelutionary/downloads/Scaling%20Atlassian%20-%20Morgo%202007%20-%20small.pdf"><img alt="scaling-atlassian.png" src="http://blogs.atlassian.com/rebelutionary/images/scaling-atlassian.png" width="481" height="358" /></a></div>

<p>I was asked to talk about how we've scaled Atlassian over the last 5 years, and chose to focus on some of the bigger scaling problems we've had and how we've tackled them.</p>

<p>The preso seemed to go over quite well with a number of <a href="http://www.drury.net.nz/2007/07/27/mike-from-atlassian/">blog</a> <a href="http://www.surfarama.com/2007/07/30/get-morgo/">mentions</a> and a lovely <a href="http://www.nzherald.co.nz/blog/story.cfm?c_id=1501198&amp;objectid=10454002">write up</a> in the New Zealand Herald (the crowning achievement of which might be getting them to write "f**k").</p>

<h2>Photos</h2>

<p>I haven't got my photos off my digital camera yet, but the Morgo guys have put up a bunch - including one where I look like a stunned mullet, with a mullet:</p>

<div align="center"><a href="http://www.morgo.co.nz/2007/photos.htm"><img src="http://www.morgo.co.nz/images/morgo2007/photos/P7266222.jpg" /></a></div>

<h2>Other Learnings</h2>

<p>A bunch of random notes I collected during the sessions:</p>


<ul>
<li>Sam Morgan is a brilliant, clear thinker and deserves his $700 million. He will go on to do many more things mark my words. TradeMe's philosophy of "Don't Be A Dick" is brilliantly antipodean in it's directness and usefulness.</li>
<li>Rod Drury has balls by floating Xero on the <span class="caps">NZX </span>with no revenue, no software and just an image. I think it just might work though. Indeed he <a href="http://www.nzherald.co.nz/section/story.cfm?c_id=5&amp;objectid=10454238&amp;pnum=2">describes</a> running a public company as "having your balls hanging out 24-7".</li>
<li>Apparently US companies spend on average 10-15% on marketing.</li>
<li>I loved that Ian McCrae described <a href="http://www.orionhealth.com">Orion Health</a> as "taking the best from Apple &amp; Toyota to build the first $1 billion New Zealand software company". Now that's a goal.</li>
<li>There is no better marketing for your company than having two speakers rave about your products directly after your speech!</li>
<li>Everyone in New Zealand is obsessed by "building the next Nokia of NZ". </li>
<li>New Zealand is always given credit for it's spectacular ranges of mountains, but never  enough for it's spectacular range of beers.</li>
<li>A lot of our wiki customers hasn't heard of <a href="http://www.wikipatterns.com">WikiPatterns</a> but loved it when they did.</li>
<li>1 out of 8 couples married in the US last year <em>met online</em> - wow.</li>
</ul>



<p>I will most definitely be back next year - hopefully with a vanguard of other like minded Aussies to show the Kiwis that we're not just good at sports.</p><div class="feedflare">
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    <title>Random Press &amp; Blog Love</title>
    <link>http://feeds.feedburner.com/~r/rebelutionary/~3/126823433/random_press_blog_love.html</link>
    <description>It's always nice to be mentioned on blogs or in the press, and being away from the office for 3 weeks means that when you get back it hits you like a lovely warm breeze. If you're interested, enjoy -...</description>
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    <dc:creator>Mike</dc:creator>
    <dc:date>2007-06-22T08:17:33+10:00</dc:date>
    <content:encoded><![CDATA[<p>It's always nice to be mentioned on blogs or in the press, and being away from the office for 3 weeks means that when you get back it hits you like a lovely warm breeze. If you're interested, enjoy - here's a bunch of the best Atlassian love:</p>

<p>On the press side, there's the <a href="http://bulletin.ninemsn.com.au/article.aspx?id=273743">Bulletin's Smart 100 IT &amp; Comms</a>, SmartCompany's <a href="http://www.smartcompany.com.au/Premium-Articles/Top-Story/Our-top-10-digital-entrepreneurs.html">Top 10 Digital Entrepreneurs</a>, two <a href="http://blogs.atlassian.com/news/2007/06/wall_street_jou.html">Wall Street Journal mentions</a> and a nice piece on <a href="http://www.moneyweb.co.za/mw/view/mw/en/page90?oid=141274&amp;sn=Detail">MoneyWeb</a> from the Entrepreneur of the Year world awards.</p>

<p><a href="http://www.radiowalker.com">Jeffrey</a> and <a href="http://www.ikiw.org">Stewart's</a> presentation at Enterprise 2.0 in Boston last week got some great feedback - there's a full write up in <a href="http://column2.com/2007/06/enterprise-20-collective-intelligence/">this piece</a>, but my favourite tip-o-the-hat came from <a href="http://woodrow.typepad.com/the_ponderings_of_woodrow/2007/06/ei_dinnergood_f.html">Jason Wood</a></p>

<blockquote><p><a href="http://www.atlassian.com">Atlassian</a> is an impressive company. Self-funded, cash flow positive, significant revenue base with a high growth rate. Yet, the founders are in no rush to monetize their company. They're more focused on pushing toward $100mm revenue mark and expanding levels of employee ownership. I had the chance to spend time with Jeff Walker (CEO) and Scott Farquar (co-founder) this week and they are top notch guys, both personally and professionally.</p></blockquote>

<p>Thanks for the kind words Jason!</p>

<p><span class="caps">OK, </span>now I must get back to posting <em>original</em> thoughts...</p><div class="feedflare">
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        <dc:contributor>
          <foaf:person foaf:name="Alef Arendsen">
             <foaf:homepage rdf:resource="http://blog.arendsen.net" />
             <foaf:email rdf:resource="alef.arendsen@interface21.com" />
          </foaf:person>
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2007/06/chaser_atlassian_offices.html">
    <title>Chaser @ Atlassian Offices</title>
    <link>http://feeds.feedburner.com/~r/rebelutionary/~3/126452292/chaser_atlassian_offices.html</link>
    <description>From the Sydney Morning Herald: The Chaser's Charles Firth is working on a new satire-driven weekly print magazine and news website, to be launched around August. And where did he choose to take the photo for the launch of this...</description>
    <dc:subject />
    <dc:creator>Mike</dc:creator>
    <dc:date>2007-06-21T03:54:54+10:00</dc:date>
    <content:encoded><![CDATA[<p>From the <a href="http://www.smh.com.au/articles/2007/06/19/1182019102580.html">Sydney Morning Herald</a>:</p>

<blockquote><p>The Chaser's Charles Firth is working on a new satire-driven weekly print magazine and news website, to be launched around August.</p></blockquote>

<p>And where did he choose to take the photo for the launch of this new satirical comedy magazine? Outside the new Atlassian offices! </p>

<div align="center"><img src="http://www.smh.com.au/ffximage/2007/06/19/charlesfirth_wideweb__470x311,0.jpg" /></div>

<p>Oh and the magazine's poignant-for-a-dotcom title? <em>The Manic Times</em>. </p><div class="feedflare">
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2007/06/atlassian_gatherings_in_boston_and_sf.html">
    <title>Atlassian Gatherings In Boston and SF!</title>
    <link>http://feeds.feedburner.com/~r/rebelutionary/~3/126207109/atlassian_gatherings_in_boston_and_sf.html</link>
    <description><![CDATA[Far too long between posts! Currently back in the SF office for the week, en route back to Sydney from Europe &amp; NY. More about that later. For now, if you're in Boston or San Francisco, why not come to...]]></description>
    <dc:subject />
    <dc:creator>Mike</dc:creator>
    <dc:date>2007-06-20T08:35:39+10:00</dc:date>
    <content:encoded><![CDATA[<p>Far too long between posts! Currently back in the SF office for the week, en route back to Sydney from Europe &amp; <span class="caps">NY.</span> More about that later.</p>

<p>For now, if you're in Boston or San Francisco, why not come to <a href="http://blogs.atlassian.com/news/2007/06/atlassian_user_3.html">our upcoming user groups</a> there? Boston is on this Thursday at <span class="caps">MIT </span>(June 21) and San Francisco is the following week (June 28). </p>

<div align='center'><a href="http://www.flickr.com/photos/mjryall/350915854/in/set-72157594464598439/"><img src="http://farm1.static.flickr.com/128/350915854_2c5abc5174.jpg?v=0" /></a><br/>(photo from German gathering last December)</div>

<p>I'll be back in Sydney by then unfortunately but Scott (the other fearless Atlassian leader and all around good bloke) and a contingent of other Atlassians will be at both events. </p>

<p><strong>Why turn up?</strong></p>

<p>The main idea of our user groups is to bring customers together to talk about using our products. There's always a fantastic vibe in the room as people talk about how they use various features, or map the products onto their business processes. </p>

<p>We've run them successfully in Virginia, Germany, Belgium and each time they get great reviews from the attendees. </p>

<p>Beyond that, we usually have:</p>


<ul>
<li>formal presentations on interesting plugins and deployments built by our partners,</li>
<li>a handful of customer's sharing their experiences, </li>
<li>information about upcoming features and company developments,</li>
<li>and the Atlassian's in attendance will gladly tell you out about <a href="http://www.atlassian.com/software/bamboo">Bamboo</a> and <a href="http://www.atlassian.com/software/crowd">Crowd</a> </li>
</ul>



<p>(you did know we have 4 products now? I know I've been slack at blogging about them).</p>

<p>If you're at all interested, take a look at the agendas linked from the <a href="http://blogs.atlassian.com/news/2007/06/atlassian_user_3.html">Atlassian news blog</a> and <span class="caps">RSVP</span>!</p><div class="feedflare">
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    <item rdf:about="http://blogs.atlassian.com/rebelutionary/archives/2007/05/garage_to_global_my_thoughts.html">
    <title>Garage To Global - My Thoughts</title>
    <link>http://feeds.feedburner.com/~r/rebelutionary/~3/119170151/garage_to_global_my_thoughts.html</link>
    <description>One of the unheralded Aussie software success stories is a company called @Mail that make a web mail solution for ISPs, universities and corporates. Ben (their CEO and founder) is a top bloke and a deep thinker who I've met...</description>
    <dc:subject />
    <dc:creator>Mike</dc:creator>
    <dc:date>2007-05-24T12:47:10+10:00</dc:date>
    <content:encoded><![CDATA[<p>One of the unheralded Aussie software success stories is a company called <a href="http://www.atmail.com">@Mail</a> that make a web mail solution for <span class="caps">ISP</span>s, universities and corporates. </p>

<div align="center"><a href="http://www.atmail.com"><img src="http://www.atmail.com/images/screen_shots/webmail_big.gif" /></a></div>

<p>Ben (their <span class="caps">CEO </span>and founder) is a top bloke and a deep thinker who I've met at various Sydney events over the years. Scott and I get on well with Ben because we've travelled a lot of the same roads with our companies and quite possibly because he can't be much older than us (perhaps even younger?). </p>

<p>He recently spoke at an event targetting young Aussie entrepreneurs and generously put his <a href="http://blog.atmail.com/?p=51">presentation and notes</a> on the @Mail blog.</p>

<p>There are a lot of great points in his slides, but I'd like to highlight 3 that I think are especially key from Atlassian's point of view:</p>


<ul>
<li><strong>"Show product pricing upfront"</strong> - Hallelujah! This is the greatest thing that determines a software company that gets it from one that doesn't in my book. If you're afraid of showing the world your pricing model, change it. If you're afraid customers will run off because it's too expensive, change it. If you're not willing to back it up, change it. Otherwise, put it up online and lower your own sales costs.</li>
<li><strong>"Pay attention to marketing and let the product speak for itself"</strong> - Again, right on the mark. Too many software company websites try to get me into a webinar or white paper without showing me clearly what the product does. Tell me the features, show me a whole bunch of screenshots and be straight with me. I'm a smart guy, I'll make my own decisions.</li>
<li><strong>"Enjoy what you do"</strong> and <strong>"Be passionate"</strong> - simple, if your heart's not in it - customers will notice, your product will probably be subpar and your employees will just tread water. Be engaged in what you do and all the constituents will notice. If you're not engaged in what you do, go find something that you are engaged with!</li>
</ul>



<p>The only main point I'd <em>disagree</em> with is Ben's notion that you should "aim for less customers that pay more". I've always disagreed with people that think this. Unless your product is very niche (webmail? C'mon - hundreds of thousands of potential customers) more customers reduces your inherent business risk - basic portfolio theory of customers. </p>

<p>We made the decision very early on in Atlassian's evolution that we were going to aim to provide brilliant enterprise quality products to lots of customers at a very low price. Once that decision was made and established, it has shaped so much about:</p>


<ul>
<li>how we have grown - we'll need to grow beyond 8 people to have a support and a hyper-efficient operations team that can cope with volume</li>
<li>how the products have developed - they need to be easy to install and high quality, or we'll get swamped with support and bugs</li>
<li>how our business model looks - no outbound sales people, explain the product clearly on the web as people have to be able to 'grok' it themselves, be efficient with online marketing, build brilliant products so word of mouth is friend not foe, no professional services - make it installable!</li>
</ul>



<p>Agree? Disagree? Read Ben's <a href="http://blog.atmail.com/?p=51">post</a> and let me know.</p><div class="feedflare">
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        <dc:contributor>
          <foaf:person foaf:name="Geoffrey Wiseman">
             <foaf:homepage rdf:resource="http://www.synecdoche.com" />
             <foaf:email rdf:resource="geoffrey.wiseman@gmail.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Chris Dance">
             <foaf:homepage rdf:resource="http://www.papercut.biz/" />
             <foaf:email rdf:resource="chris.dance@papercut.biz" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Corey Bissaillon">
             <foaf:homepage rdf:resource="http://www.atmail.com/" />
             <foaf:email rdf:resource="corey@calacode.com" />
          </foaf:person>
        </dc:contributor>
      
        <dc:contributor>
          <foaf:person foaf:name="Andrew Roberts">
             <foaf:homepage rdf:resource="http://www.emubob.com" />
             <foaf:email rdf:resource="andrew.roberts@ephox.com" />
          </foaf:person>
        </dc:contributor>
      
    

    
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