Archives for the tag: marketing

If you've ever launched a marketing campaign, then you know it's no easy task. There are a flurry of things to do and keep track of, like creative assets, copy, people, and – most importantly – due dates. It seems like half your time is spent chasing teammates down to get status updates, while the other half is spent organizing everything involved in the campaign.

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Websites. They just happen – right? Wrong! Just ask any web project manager out there. Unfortunately, this isn't an obvious answer to a lot of people out there who request website projects. The thinking is that websites are so simple, easy to use, and beautiful, they must be a breeze to create. But, there is a lot of behind-the-scenes work that needs to happen in order to create a beautiful web experience. And it's anything but easy. Website development projects are complicated If you

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Email has stood the test of time. While new technologies pop up every day, 91% of consumers check their email at least once a day and report it as their preferred channel for marketing messages. This is great news for an email marketer, who is always thinking about how to reach customers through email campaigns. But, email marketing can be tricky. You have to be cautious about how you much email you send, who you're sending it to, and when you're sending it. And it can be difficult to stem the

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We all know that the success of any project hangs on having the right teams and processes in place. But sometimes, this can feel like an unreachable goal when it comes to the day-to-day of project management. However, establishing common techniques for communicating and transitioning assets can smooth out this process and create a better experience for everyone involved. One of these techniques centers around creating wireframes, or rough visualizations of a concept or user interface.

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Marketing can be a cyclical process. We marketers typically plan projects, assign work, review content, publish, and then.... start all over again. At the beginning of each quarter we approach this process with bright-eyed enthusiasm, big ideas, and a clear plan of attack. But as the months wear on, and more (or unexpected) work accumulates, it can be tough to keep the process together. That said, having the correct tools in place can alleviate the manual labor of staying organized and can sustain

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