Archives for the tag: marketing

Email has stood the test of time. While new technologies pop up every day, 91% of consumers check their email at least once a day and report it as their preferred channel for marketing messages. This is great news for an email marketer, who is always thinking about how to reach customers through email campaigns. But, email marketing can be tricky. You have to be cautious about how you much email you send, who you're sending it to, and when you're sending it. And it can be difficult to stem the

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We all know that the success of any project hangs on having the right teams and processes in place. But sometimes, this can feel like an unreachable goal when it comes to the day-to-day of project management. However, establishing common techniques for communicating and transitioning assets can smooth out this process and create a better experience for everyone involved. One of these techniques centers around creating wireframes, or rough visualizations of a concept or user interface.

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Marketing can be a cyclical process. We marketers typically plan projects, assign work, review content, publish, and then.... start all over again. At the beginning of each quarter we approach this process with bright-eyed enthusiasm, big ideas, and a clear plan of attack. But as the months wear on, and more (or unexpected) work accumulates, it can be tough to keep the process together. That said, having the correct tools in place can alleviate the manual labor of staying organized and can sustain

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JIRA is at the center of Aeria Games' work processes. All departments use it, even though the level of adoption is quite different. Read on to learn about how Aeria Games' marketing team built a marketing workflow to reduce process complexity when collaborating with other teams in other departments.

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As marketing becomes a more technical discipline, it's imperative to find tools that streamline processes, help teams communicate, and enhance work transparency. With these 5 integrations and add-ons for JIRA, Confluence, and HipChat (not to mention hundreds more in the Atlassian Marketplace), marketers can get tremendous ROI from their marketing technology stack.

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