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This morning at Summit 2012 we announced Atlassian Marketplace. So, what's the big deal? Haven't customers been able to buy add-ons for years on the Atlassian Plugin Exchange? Atlassian Marketplace expands upon the Atlassian Plugin Exchange to make it easier than ever to browse, try, and buy powerful add-ons for all your Atlassian applications. 1. Browse - Improved User Experience With Atlassian Marketplace, we support a ton of new features to help you quickly browse and find your perfect add-on.