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How to run a marketing launch with JIRA & Confluence
- By Christina Bang, JIRA Product Marketing Manager
- JIRA
- On February 12, 2013
A marketing launch is a time-boxed project during which the project manager (launch owner) plans, organizes and coordinates activities with several teams, usually engineering, product management, and marketing.
As the launch project manager, I'm responsible for tracking activities and tasks and communicating status to stakeholders across the organization.
Scheduled items & unstructured content
A marketing launch involves creating lots of content - things like video scripts, blog posts, and

