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How to Execute a Marketing Campaign Using JIRA & Confluence
- By Dave Meyer, Product Marketing, Atlassian Marketplace
- News, Confluence, JIRA
- On November 6, 2012
At many organizations, software developers get to have all the JIRA fun. Development and support teams use JIRA to track bugs, features, and tasks while non-technical teams are stuck trudging through an organizational swamp of to-do lists, spreadsheets, email client calendars, and other task management methods that lack JIRA's powerful tracking, commenting, and collaborative features.
It doesn't have to be that way. Sales, marketing, finance, legal, technical writers, business development, executives,

